Goodness Plant, a Thai, women-owned vegan snack company founded by Bella, has announced the U.S. relaunch of its plant-based protein line under a new sub-brand, Bangkok Bites.
The refreshed collection introduces four SKUs of high-protein chips and vegan jerky inspired by Thailand’s most recognizable dishes — Pad Thai, Tom Yum, Thai BBQ, and Sriracha. Each pack contains 10 to 18 grams of plant protein and less fat than many comparable snacks, crafted to provide a satisfying chew without the stickiness or toughness often found in conventional jerky.
The rebrand marks a pivotal moment for a family-rooted business that has been producing vegan foods in Thailand for more than 30 years. After testing its first products in the U.S. earlier in 2025, the company took time to refine its positioning, focusing on authentic Thai flavor and cleaner, protein-rich formulations designed for today’s flexitarian and vegan consumers.
The company is currently seeking retail, distribution, and collaboration opportunities to expand its presence in the global plant-based market.