Redefine Meat

Utrecht, 
Netherlands
https://redefinemeat.com/

• Booth: 105

At Redefine Meat, we developed new-meat - plant-based meat that delivers the full sensory experience of meat, with no compromise. Our portfolio of plant-based premium cuts, pulled, and ground products help customers add delicious variety to their plant-based offerings with a true meat experience.

 Press Releases

• Redefine Meat Gains Listing at UK Big Four Grocer (Nov 20, 2025)

   

  It is the brand’s first brick-and-mortar listing in the UK, and its first launch at a Big Four supermarket. This category comprises the country’s four largest grocery retailers — Tesco, Asda, Sainsbury’s, and Morrisons.

  Seven Redefine Meat products will be available in the frozen aisle at 197 Asda locations, while 385 stores will stock at least three SKUs from the range.

• Redefine Meat Attracts New Category Consumers (Nov 20, 2025)
  In this conversation, Bark outlines the importance of product upgrades, the risks associated with subpar private label offerings, and how strategic partnerships across the value chain are driving progress in taste, texture, and consumer acceptance. He also sheds light on the growing impact of price parity with conventional beef, and what it will take for the plant-based category to move from niche to norm.

 Products